Testing & Tracking Your Analytics for Success
It is essential to track the performance of your website and other marketing campaigns to truly know if you are getting good value for your money. It is important to know the current state of your website in order to set goals and determine the potential your website has to generate business. When it comes to website performance reporting, some people obsess over rankings, others are more concerned with their leads and sales, and some people just prefer a combination of both or higher level view of everything under the sun.
In general, we are not overly concerned with ranking reports as they tend to provide a false sense of accomplishment. With the recent introduction of personalized and geo-targeted search engine results pages (which are now playing a major role in determining what results each user is served) we find that these reports are often inadequate to gauge actual performance. We are however very concerned with how much additional revenue we can drive to your business through our marketing campaigns. Our internet marketing services provide performance tracking to gauge the success of your campaign.
We work with clients to determine what their specific goals and interests are to determine what types of performance metrics are important to them. We ultimately can provide reports with as much or as little detail as you would like. Every campaign is unique and can be customized based on individual client needs. Here are some of the services we can offer in to deliver performance tracking reports:
- Advanced Google Analytics setup
- Conversion tracking
- Ongoing Google Analytics review
- Ongoing rankings reports
- Phone call tracking (setup & reporting)
- Monthly report of all key marketing data
- Monthly meeting to discuss key marketing data