Building a Foundation with Keword Research
At the core of every good search engine optimization campaign is a list of keywords that will be the focus of the campaign. This list contains the primary words and phrases that your potential customers use when searching for your product or service. Working with you and using various tools and many years of experience, we check the popularity and competition of each keyword to thoroughly evaluate each opportunity and develop a list of the top keywords to target. The SEO plan first focuses on those keyword terms that present the highest potential ranking opportunity. Higher rankings in the search engines typically translate into more traffic and ultimately more leads and sales for your business.
SEO Keyword Anaylsis & Research Services
We will conduct keyword research and competitive analysis to determine the ‘Top Keyword’ phrases to target with the initial SEO efforts. These terms will include a combination of competitive and popular phrases used in your industry to obtain new customers as well as some additional keywords that do not have very much competition but are very relevant to your business and have the potential to drive leads. The number of terms targeted for most campaigns typically begins with 25 to 50 keywords phrases. However, the number of keywords varies greatly depending on each particular site, amount of content and pages you have to work with, the industry being targeted, and the level of competition. After the research is completed, we also offer content optimization which also includes descriptions and page titles.
We will work very closely with you during this process to understand your business and your target markets to ensure that you will rank on terms that are exceptionally relevant to potential customers and will eventually generate traffic and qualified leads and/or sales for your business.
To get more info on our keyword research and other SEO services please call or contact us online.