Professional SEO Services for Small Businesses
We use current organic search engine optimization tactics and methods…
2012 was one of the most tumultuous years in recent history for the professional search engine service industry. Google introduced a couple ground shattering updates to their primary ranking algorithm with the release of the infamous Panda and Penguin updates. If you are not familiar with these, they are essentially the first truly game changing updates in a very long while. It’s been a difficult time for many people, from long time search engine marketers who are unsure how to navigate the waters moving forward to veteran web business owners who lost huge chunks of their daily organic traffic, and everyone in between. Google is always tweaking and adjusting the way they rank sites so that’s nothing new but these latest algorithm updates really changed some of the fundamental practices that many search engine marketer’s used to use for obtaining high search engine rankings.
Specific search engine optimization services we can provide:
Google is now more focused than ever on trying to make sure that sites with high-quality content and “natural” external link profiles rise to the top of their results pages. For the first time ever, they are now aggressively penalizing sites who are buying/obtaining links from low-quality websites. The reason for this is mainly because a lot of the so-called SEO firms and link building companies were overly aggressively building links on sites that were not related to their websites topic, mass generated directory listing sites that add no discernible value to the internet, and even going as far as buying links on unrelated or high ranking sites all in an effort to help improve their own website rankings. Google does not like it when people attempt to manipulate their rankings through such “spammy” tactics, especially the mass generated directories, link farms, and purchased links because they see it as artificially manipulating their algorithm and essentially buying your way to the top of their rankings and not truly earning your way to the top with quality content.
Our Background with Search Engine Marketing
Having been a professional seo company and intimately involved with the labyrinth of search engine placement and positioning since late 1996, we’ve been helping sites rank highly in search engines since before the rise of Google. Over the years, we’ve seen the rise and fall of numerous search engines such as AltaVista and HotBot, the proliferation of pay-per-click advertising with Google AdWords, ever changing ranking algorithms, and a massive increase in the amount of competition. The tactics and techniques used to obtain rankings have also changed drastically over the years and staying current on industry news, trends, and statistics have helped us stay focused on helping our clients get more traffic and generating high quality leads.
Yet, while many things have changed dramatically, some of the core concepts of search engine optimization and organic seo services still mostly remain the same. By determining what keywords people use when searching to find your type of products/services, and then develop good, quality content that is very useful to your visitors using those keywords, then you have a great foundation built for obtaining great rankings.
There are also a number of other factors that have been more recently introduced into the ranking algorithms of search engines which also need to be accounted for. Today, it is now necessary to combine the traditional “on-page” optimization with other “off-page” optimization elements if you hope to have any real long-term and lasting success. In addition to developing high quality content and optimizing “on-page” elements with your primary keywords, ranking highly has traditionally meant obtaining external links from relevant high-quality websites (this would be categorized as “off-page” optimization). While that remains true today, it is with a new twist because links from low-quality websites with low-quality content can actually hinder your ability to obtain high rankings. This is due to recent updates in the search engine algorithms which have introduced penalties for websites participating in such practices.
Search Engine Optimization Services
TideMoon offers customized, professional SEO services based on a number of factors. The competitiveness of the industry you are in, size of your site, architecture of your site (layout, dynamic vs. static, etc.), the ability to modify on-page elements, number of keywords targeted, and your current link profile, all play a big role in developing a comprehensive and long-term strategy that will help get you to the top of the results pages. Every campaign is different, but most contain the following:
- Keyword research
- Competitive analysis
- On-page optimization (titles, keyword integration, internal link structure mods, meta tags, etc.)
- Off-page optimization (credible link building, social media management, etc.)
- Benchmark and performance reporting
- In-house training on key elements (optional)
Pricing varies from project to project because of the various factors involved in each project, and because every campaign is truly unique. For more information, a free initial consultation, and to see examples of high ranking pages and sites we have in competitive fields, on all the major search engines (Google, Yahoo!, and MSN), contact us today.