Using the Best Display Advertising Networks
Wherever you go online today, you are sure to encounter display advertising in some form or fashion. It has increasingly become a more effective way to reach your target audience. You can even now set up your paid search campaigns at Google and Bing to run these new types of display ads. However, it is important to note that it is very different from traditional PPC ads where your only goal is to get the click.
Many people get bombarded by these new types of display ads but recent research has shown that few actually click. However, there is still great value in the brand and message exposure itself. By using more advanced options like retargeting or rich media you can get quality messages and brand exposure to your target audience as they traverse the web.
Online display advertising is a great way to re-engage targeted customers
Display advertising gives you the advantage of appearing like you are advertising all over the web but in reality, your ads are simply following them or showing up because of recent searches they have done that are triggering your ad to display. The impressions and views in these cases are still highly valuable because that person may still eventually click or at the least they continue to get exposure to your brand and message which should be much more valuable than just randomly running banners through a more general ad network.
Tidemoon can help you develop a plan and campaign to utilize display advertising, contact us today for more information.